A one-night campaign collaboration with LEXUS and VRC creating an immersive brand experience through motion design. This project demonstrates how choreography-inspired visual narratives can elevate brand storytelling in event contexts.
Creative Vision
The collaboration sought to create a memorable experience that unified LEXUS's brand values with the dynamic energy of the VRC event. By translating movement into visual language, the installation created an emotional connection that went beyond traditional brand activation.
Technical Execution
The project utilized real-time projection mapping and motion-driven visuals to create a responsive environment that engaged attendees throughout the event. The technical setup required precise calibration to work seamlessly with the venue's architecture and lighting conditions.
Impact
This collaboration showcased how motion design can create genuine audience connection in brand contexts, proving that immersive experiences can be both commercially effective and artistically meaningful.