[01] Case Study

Arcitecta · SC23–SC25 · Enterprise Visualization

Arcitecta Supercomputing

Immersive event visualization for Arcitecta at Supercomputing conferences (SC23, SC24, SC25). The intent was to turn complex data-management concepts into visual narratives that feel intuitive, premium, and human—clear enough to read in seconds on a busy expo floor.

Enterprise concept translation Motion system design Trade show storytelling Data-driven aesthetics

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Arcitecta Supercomputing - Event visualization key frame

[02] Quick Facts

Role

Creative Technologist · AV Content Designer

Client

Arcitecta

Context

SC23 · SC24 · SC25 (trade show + installations)

Goal

Make technical ideas instantly graspable

Output

Motion system · loop packages · wall / booth content

Audience

Conference attendees + enterprise buyers

[03] Problem

Enterprise software is powerful, but abstract. On a loud expo floor, viewers don’t have time for long explanations—so the content needs to communicate value through motion, metaphor, and clarity.

Design rule

If a concept can’t be understood in a 5–10 second glance, redesign the visual metaphor.

[04] Approach

A reusable motion system for recurring events

Because this work spanned multiple conference years, the solution needed to be modular: a visual grammar that stays consistent while swapping in new messaging, feature focus, and booth layouts.

Metaphor

Translate features into simple spatial behaviors (flow, compression, indexing, retrieval).

Hierarchy

Big shapes first for distance-read, detail second for near-viewers.

Consistency

A stable palette and motion timing so every screen feels like one system.

Modularity

Loops and components designed to reconfigure for new booth formats each year.

[05] What Attendees See

Clean, high-contrast motion that makes enterprise ideas feel tangible: systems that organize, move, and transform information in ways that are immediately legible—even for first-time viewers.

If you only watch 10 seconds…

You understand the promise: complex data operations made simple, fast, and reliable.

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